The Saudi Arabian made history by conquering the seven highest mountains in each continent, including Everest, making her the right fit for the sport-savvy Swiss watchmaker
Mountaineer Raha Moharrak becomes first female Arab to join Tag Heuer’s Friends community
The youngest Arab and first Saudi Arabian woman to ascend Mount Everest, Raha Moharrak was invited to join Swiss watch brand Tag Heuer’s community of friends and ambassadors on September 20.
With this, Moharrak can count as her contemporaries the likes of Tom Brady, Bella Hadid, David Guetta and Shinji Kagawa, all of who are part of the Tag family. Moharrak made history by conquering the seven highest mountains in each continent, including Kilimanjaro and Everest.
At the initiation event held at Dubai’s Grosvenor House, Moharrak said: “"A story is only as powerful as the hearts and minds it reaches, and being the first Arab female ambassador for Tag Heuer is a powerful way of breaking the stereotype.”
Nicolas Pic, Tag’s brand director for the Middle East, added: “Raha is an incredible achiever and sees no limit to break rules and push boundaries. We see an amazing potential for what she represents towards the millennials of the Middle East.”
Also displayed at the event was the 2017 range of Tag’s affordable-luxury timepieces. Among the men’s watches, guests could peruse updated editions of the iconic Link timepiece, Autavia diver’s chronograph and Heuer-01 Skeleton Manufacture chronograph. Three limited-edition watches dedicated to Brazilian racing driver Ayrton Senna, and two Formula 1 models were also on show.
The women’s timepieces included the new Link Lady and Carrera sports models. The former comes with a choice of a navy blue or pink mother-of-pearl dial, while the latter has a black dial with full-grain calfskin leather.