x Abu Dhabi, UAEThursday 27 July 2017

You say Chevy, I say Chevrolet; let's call the whole thing a farce

It would not quite have had the same ring to it if DonMcLean had driven his Chevrolet - rather than Chevy - to the levy, but if General Motors had had its way American Pie may not have been such a hit.

It would not quite have had the same ring to it if DonMcLean had driven his Chevrolet - rather than Chevy - to the levy, but if General Motors had had its way American Pie may not have been such a hit. In an internal memorandum, leaked to The New York Times, employees of GM were told to "communicate our brand as Chevrolet". The dismissal of the nickname Chevy sparked a public backlash and a statement and a video with a backtracking statement was quickly released. The video, which appears on Chevrolet's YouTube channel, features an interview with Alan S Batey, vice president for Chevrolet sales and service and one of two employees who had signed the memorandum. "Chevy," he began. "What is Chevy? Chevy is our nickname. It comes from selling vehicles here in the US for 100 years. We love it when people call us Chevy." Batey dismissed the memo as a "rough draft" and "a bit of fun" in an interview with the newspaper. One millionth X5 roles of the US production line, destination China