x Abu Dhabi, UAETuesday 25 July 2017

The model, the milliner and the latest Mercedes-Benz E-Class

STUTTGART // Mercedes-Benz has enlisted some serious style power to its latest campaign, "Express Your Style", in the form of the actress and model Milla Jovovich, the renowned fashion photographer Miles Aldridge and the British milliner Philip Treacy. "Fascination and individuality - that's the connection between Mercedes-Benz and high-calibre fashion design," said Anders Sundt Jensen, the vice president of brand communication. "The Mercedes-Benz Cabriolet embodies a particularly elegant and unique design. That's why we brought together our new E-Class Cabriolet, the exciting Milla Jovovich and an extravagant hat by Philip Treacy to portray these properties in our current visual motif." The new E-Class comes with Mercedes' Aircap wind protection system, following its principle of "four seasons, four passengers". Activated at the push of a button the Aircap reduces air turbulence in the interior by extending the top of the windscreen by 60mm. It also reduces the wind noise when the top is down