x Abu Dhabi, UAE Thursday 20 July 2017

No hiding the quality

INGOLSTADT, GERMANY // Audi is now selecting leather only from bulls, not cows, to upholster the 36,000 premium cars it will sell in the UK this year equipped with leather seats. As many as 40 per cent of UK Audi customers specify real leather thanks to the company's high quality interiors, achieved with soft and supple leather sourced only from male bovines; hides from cows are considered too small and less homogenous to meet stringent standards. The best piece is the back area (croupon) where the grain is particularly even, with cracks or scars from injuries rare.