It's the end for Sebring
When Chrysler refreshes its midsized car line-up within the next year, it will abandon a name synonymous with a famous race but that, as of recently, became more tied to poor quality. According to the Detroit Free Press, the Sebring will be known as the Nassau, a name Chrysler used for a concept car at the 2007 North American International Auto Show. The Sebring has been criticised for its poor quality, reliability and its cheap interiors, and the name change is an attempt for the company to distance itself from that. "If you look at the Sebring and benchmark it against the competition, it's not where it needs to be," CEO Sergio Marchionne said at this year's Detroit auto show in January. Chrysler officials have not confirmed where the new vehicle will be built, but rumours have them sharing factories and platforms with Lancia or Fiat. Fiat bought Chrysler as the US company filed for bankruptcy last year. This year, Chrysler will debut new variations of the Jeep Grand Cherokee, Dodge Charger, Chrysler 300 and Dodge Durango, the company's first new vehicles since its bankruptcy.