x Abu Dhabi, UAEMonday 24 July 2017

Chrysler says 'thank you'

DETROIT // Chrysler, the most troubled of the "Big Three" car makers, has started running print advertisements in US newspapers thanking the American people for their support of the company. The adverts, which appear under the banner headline: "Thank You America", began appearing on Dec 22, and are written as an open letter from Bob Nardelli, the company's chairman and CEO. He says: "On behalf of the one million people who depend on Chrysler for their livelihoods, thank you for investing in Chrysler, and America." Reaction to the marketing campaign has been mixed, with many deeming the ads an inappropriate use of federal bailout funds.