x Abu Dhabi, UAEWednesday 26 July 2017

By popular demand, Ford offers new decal line for its vehicles

Graphics have been far more popular than Ford had expected, and in response it has announced plans to offer them for all its cars and trucks by the end of the summer. Ford already offering the graphics, which are applied to the exterior body panels, on its Fiesta subcompact. Last week Ford said it would expand the graphics offerings to the Ford Mustang and the F-150 pickup by the end of this month. Graphics for all other Ford vehicles are to follow by autumn. The graphic packages cost from $200 (Dh735) to $1,200 (Dh4,407), and are part of what Ford sees as a growing desire among young consumers to customise products ranging from iPhones to cars, said Jim Abraham, Ford's licensed accessories manager. After doing some research, Abraham said, "We discovered that this program has a home beyond Fiesta." Last year Ford launched the web site fordcustomgraphics.com