Swiss maison Chopard has chosen 10 Arab women to star in its latest Happy Hearts campaign. The selected women display a mix of passion, success and ambition in the region, according to Chopard’s co-president Caroline Scheufele, who says: “If I were to associate Chopard with a motif, it would be a big heart because there is a family behind it.”
Happy Hearts is one of Chopard’s most endearing jewellery lines, with the precious heart motifs - seen on all the women who star in this campaign. Hearts can double as talismans of happiness, humanity and, in the case of the latest campaign, aspiration.
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