Abu Dhabi, UAETuesday 12 November 2019

Meet the 10 ambitious Arab women who star in Chopard's latest campaign

The Swiss jewellery brand’s new Happy Hearts campaign celebrates regional talent

Swiss maison Chopard has chosen 10 Arab women to star in its latest Happy Hearts campaign. The selected women display a mix of passion, success and ambition in the region, according to Chopard’s co-president Caroline Scheufele, who says: “If I were to associate Chopard with a motif, it would be a big heart because there is a family behind it.”

Happy Hearts is one of Chopard’s most endearing jewellery lines, with the precious heart motifs - seen on all the women who star in this campaign. Hearts can double as talismans of happiness, humanity and, in the case of the latest campaign, aspiration.


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Updated: September 6, 2018 12:34 PM