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Abu Dhabi, UAEMonday 21 January 2019

Maya Diab named as the new face of L’Oreal Professional

The Lebanese singer will be the regional face of the brand for the next two years

Maya Diab is the new face of L'Oreal
Maya Diab is the new face of L'Oreal

Maya Diab, the Lebanese singer and actress, has just been announced as the Middle Eastern face of L’Oreal.

Across a singing, acting and television presenting career, Diab has earned a reputation for fearless personal style.

Often compared to Kim Kardashion for the amount of times she has changed her hair colour, Diab has sported long tresses of platinum white, then soft caramel and even Jessica Rabbit-red. At times, she has cut it short and experimented with hombre dip dye, and has even stepped out in candy floss coloured locks.

Now with this new venture with L’Oreal Professional, Diab will star in the new advertising campaigns, be a brand ambassador, and most importantly will help develop hair colours that work for women in this region.

“I am very happy to have teamed up with L’Oreal Professional. This is a brand that represents every woman and most importantly, it is one that understands every woman’s beauty and hair needs. I am glad to have joined a long list of International stars that have collaborated with L’Oreal Professional and I hope this will be a long-term relationship,” she said.

The first colour collaboration is called Cream Blond Soda, described as a mix of cool and warm tones, blended to suit Arab customers.

Theresa Assi, General Manager of the Professional Products Division, L’Oreal Middle East commented, "Her style and individuality strongly resonate with L’Oreal Professional and we are very proud to have her as the first Arabic ambassador for the brand. Maya is an inspiration for all Arab women with her daring style and she constantly innovates in her looks, be it fashion, makeup, and hair.”

Diab is the latest star during the past two years to be named for the brand, joining the ranks of Taylor Hill, Hailey Baldwin and Alexa Chung.

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