Macbooks for Dh109 and Apple watches for Dh1: win big with Retail Abu Dhabi’s Name Your Price campaign

The one-of-a-kind initiative gives residents the opportunity to pick prices for products they want

Abu Dhabi, United Arab Emirates, November 1, 2019, 2019.  
 Stock Images.
-- Abu Dhabi shopper at Brands For Less, Al Wahda Mall.
Victor Besa/The National
Section:  NA
FOR:  Olive Obina
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It’s raining bargains in the capital as 60 lucky residents have managed to bag high-end products, some for as low as Dh1, as part of Retail Abu Dhabi’s Name Your Price campaign.

Some of the products that have already been given away as part of the deal include a Samsung R810 Galaxy Watch that has gone for Dh1, an Apple iPhone 11 Pro 256GB which has also been sold for Dh1, a Bose lifestyle home entertainment system for Dh132, and a Dell Alienware gaming laptop that has gone for Dh100.

Some of the products that are still up for grabs (or bids, in this case) are a Harley Davidson motorcycle (which retails at Dh97,650), Yeezy Boost sneakers (retailing at Dh5,300) and a Mercedes C200 Cabriolet Premium in diamond white (retailing at Dh259,000).

Want to get your hands on these products for as low as Dh1? Here's how it works: Shoppers spending Dh200 at one or more of the 1,200 retailers while visiting any of the 19 participating malls in Abu Dhabi and Al Ain have to validate their spend at a customer service desk within the malls. They can then register via the www.bestinyourmall.ae website to receive credit and place offers on the exclusive items. Depending on the shoppers' credit, offers can be made on multiple products.

Each week, a winning offer is picked using an electronic raffle, and if selected, the customer stands a chance to win the product at their chosen price.

Winners will be notified if their offer has been accepted, at which point they only pay what they offered. They can collect their products at one of the participating malls or have it delivered to their doorsteps.

Shoppers at Galleria Mall, Abu Dhabi. Courtesy of Retail Abu Dhabi
Shoppers at Galleria Mall, Abu Dhabi. Courtesy of Retail Abu Dhabi

"Since launching the Retail Abu Dhabi Winter Sales Season, we've seen a huge spike in the number of shoppers visiting the malls to participate in the promotion and 'shop to unlock' items that their hearts truly desire," said Ali Hassan Al Shaiba, executive marketing and communications director at DCT Abu Dhabi. "The Name Your Price campaign is setting the benchmark for customer rewards, and we are proud to have brought this unique initiative to malls across Abu Dhabi and Al Ain as we continue to offer our valued customers a plethora of exciting activities and programmes to elevate their shopping experiences."

Retail Abu Dhabi’s Name Your Price programme is running until February 8.

Malls taking part in the campaign include Abu Dhabi Mall, Galleria Mall, Yas Mall, Marina Mall, The Mall at World Trade Centre Abu Dhabi and Al Jimi Mall, Al Raha Mall, Al Wahda Mall, Barari Outlet Mall, Foah Mall, Khalidiyah Mall, Madinat Zayed, Mazyad Mall, and Mushrif Mall. Other malls include, Al Ain Mall, Hili Mall, Bawadi Mall, Bawabat Al Sharq Mall and Deerfields Mall.