The Swiss watchmaker has partnered with the 2017 edition of the Distinguished Gentleman's Ride event, which raises money for the Movember Foundation
Vintage bikes meet Zenith watches for a good cause
The Distinguished Gentleman's Ride is a global fundraising event, which gives dapper bikers the cause and the excuse to don their finest threads and ride about on vintage motorbikes all day.
The event was launched in Sydney in 2012, by Mark Hawwa, to help raise money for and awareness of men's health issues, mainly prostate cancer and male suicide prevention. The annual ride has expanded to cover 600 cities across 95 countries, involving about 70,000 riders. All monies raised by the Distinguished Gentleman's Ride go to the Movember Foundation.
This year, the ride is scheduled worldwide for September 24.
The DGR was inspired by the original men's awareness campaign Movember, which, since its start in 2003 in Melbourne by friends Travis Garone and Luke Slattery, has taken the world by storm, and led to the unfettered yearly growing of facial hair in the name of charity.
Swiss watchmaker Zenith has partnered with DGR this year. As part of the fundraising, the company has created six special Pilot Ton-Up timepieces, each inscribed with DGR 2017. Of these, only one watch, Number 0, will be auctioned at a special gala event in Milan, with the funds going to the Movember Foundation.
Using its worldwide presence to help spread awareness, Zenith is inviting those interested in joining in The Distinguished Gentleman's Ride to register their names here.
At present, there is no ride scheduled to take place in the UAE, so gentlemen, this could be your moment to put on your best duds, and get riding for charity. Interested? Click here