Abu Dhabi, UAESaturday 7 December 2019

Online shopping for millionaires: the website that sells private islands and luxury jets

Hushhush.com offers everything from a Dh9.5 million Rubik's cube to the 26-acre Pumpkin Key island

A G550 private jet offered by www.hushush.com. Courtesy HushHush.com
A G550 private jet offered by www.hushush.com. Courtesy HushHush.com

If you’re in the market for a super-rare lambskin apron crafted by Chanel, a crocodile skin Birkin handbag or even a diamond-encrusted Rubik’s cube valued at 2.3 million euros (Dh9.5m), www.hushhush.com could be the site for you.

Dubbed the “Amazon for millionaires”, the newly launched online marketplace currently offers more than 225,000 products, ranging from fashion accessories and yachts to jets, fine art and even private islands. The 88.4 million euro, 26-acre Pumpkin Key, part of the Florida Keys, for example, could be yours at the click of a button. For more packable purchases, the site promises free delivery worldwide, as well as a personal shopping concierge service for VIPs.

“The luxury concierge sector is growing, fast. I spotted the trend, and realised there was a gap in the market for an online marketplace for the finer things in life. Millionaires and billionaires are cash-rich and time-poor. They want the variety of products that such a global marketplace offers. The desire to provide the convenience of Amazon, but with luxury products, inspired the launch of www.hushhush.com,” explains the brand’s founder, Aaron Harpin.

A jewel-encrusted Rubik's cube is currently available on the website for Dh9.5m. Courtesy Hushush.com
A jewel-encrusted Rubik's cube is currently available on the website for Dh9.5m. Courtesy Hushush.com

One of the most expensive items sold though the site so far is a jet, although, as Harpin explains, the process wasn’t quite as simple as clicking a button, adding to a basket and checking out. “There are many more touch points with our sales team to determine the exact requirements, confirm the correct licenses are in place and verify fund availability. But ultimately, that’s our goal; to provide the very best in customer service to our discerning clients.”

The site may cater to a highly demanding audience, but price isn’t the main factor determining what gets listed – quality is. Which means that while you have the aforementioned Rubik’s cube and island paradises at one end of the spectrum, at the other end there are artworks for under £300 (Dh1,435) and designer lamps for £100.

The luxury concierge sector is growing, fast. I spotted the trend, and realised there was a gap in the market for an online marketplace for the finer things in life. Millionaires and billionaires are cash-rich and time-poor.

Everything up to £10,000 can be purchased immediately with a standard debit or credit card, while more expensive items generally involve multiple discussions between the purchaser, seller and Hush Hush team. “These account for 77 per cent of transactions and are arranged via direct bank transfer,” Halpin reveals. “For our high-value items, all funds are held in escrow and we advise clients to conduct independent professional verification and valuations before completing transactions.”

And the most unusual request they’ve had so far? “We actually had a request come in via email from a valued client who is looking for a UK mountain to buy. He wants to carve the faces of his family into it as a surprise gift and lasting monument to his love for them. So far we haven’t been able to help him, but we are hoping that someone steps forward to offer a suitable location to purchase.”

www.hushhush.com

Updated: March 14, 2019 03:46 PM

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