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Abu Dhabi, UAEFriday 14 December 2018

New Coach campaign inspired by the Great American Outdoors

A New York subway train stars in the new Coach autumn/winter 2017 ad campaign

Looks from the Coach autumn/winter 2017 campaign. Courtesy Coach
Looks from the Coach autumn/winter 2017 campaign. Courtesy Coach

Coach has just launched its autumn/winter advertising campaign, set aboard a New York subway train. Continuing its reinvention as a fresh new voice, the house showcases the best of mens- and womenswear in an iconic New York symbol, the subway.

Looks from the Coach autumn/winter 2017 campaign
Looks from the Coach autumn/winter 2017 campaign.

Inspired by the Great American Outdoors, the collection is replete with prairie prints and heavy shearling jackets in earthy tones, layered by stylist Karl Templer into youthful streetwear. The campaign is shot by famed photographer Steven Meisel - a long-term collaborator with the brand - and the images are an homage to New York City itself, with diverse models bristling with attitude, sprawled across seats and aisles.

Looks from the Coach autumn/winter 2017 campaign
Looks from the Coach autumn/winter 2017 campaign.

Tall deerstalker-style hats, shell toe trainers and silken baseball jackets create a feeling of old-school hip hop (which of course, started in NYC), while a warm, golden light floods through the windows, through which parts of the Manhattan skyline can be glimpsed. Nostalgia made modern.

Looks from the Coach autumn/winter 2017 campaign
Looks from the Coach autumn/winter 2017 campaign