The Swiss watchmaker presents 10 key timepieces in The Dubai Mall until September 30
Historic IWC watches displayed in Dubai
IWC, which celebrates its 150th anniversary this year, has brought the watches that make up its Museum Jubilee collection to the brand’s Dubai Mall boutique, where they will be displayed until September 30.
Originally housed in the company's museum in the Swiss town of Schaffhausen, the watches are part of an international roadshow that has already visited Hong Kong, Korea, Singapore and Japan this year. The Dubai showcase includes 10 key pieces that demonstrate an important time in the company’s history, according to Mehdi Rajan, IWC’s regional brand director for the Middle East, India and Africa.
He tells The National more about the heritage timepieces: “The Savonette pocket watch from 1875 features the Jones Calibre, the first base caliber developed by our founder Florentine Ariosto Jones.
“We also have the Lepine pocket watch with Pallweber display from 1885, the year after IWC Schaffhausen ushered in the digital era in watchmaking. This iconic timepiece displays the hours and minutes in digital format with the help of rotating discs, and was one of the main inspirations for the current Jubilee collection.
“My all-time favourite would be the Da Vinci Perpetual Calendar Chronograph from 1986. With the iconic perpetual calendar developed by Kurt Klaus as well as the use of Zirconium oxide ceramic for the case, this watch perfectly embodies IWC’s approach to engineering,” says Rajan.
Horologist Klaus, the main designer behind the Da Vinci watch, was also in Dubai earlier this year. Read our interview with him here.