Abu Dhabi, UAEFriday 29 May 2020

Coming up rose: Dior to launch Middle East capsule collection using dusky hue

The French brand is forging ahead with plans to release its Dior Rose Gold line

A piece from Dior's new Middle East capsule collection. Courtesy Mazen Abu Srour
A piece from Dior's new Middle East capsule collection. Courtesy Mazen Abu Srour

“Every woman should have pink in her wardrobe,” designer Christian Dior wrote in his Little Dictionary of Fashion. “It’s the colour of happiness and femininity.”

Dior was the first luxury brand to shut all its boutiques in response to the coronavirus crisis, but that hasn’t derailed its future plans. The maison will launch a capsule collection dedicated to the Middle East in May – and the feminine hue that the house’s founder so lauded will lie at its heart.

The tones of grey, pale turquoise and pink will prevail

Several of the brand’s most emblematic pieces are being reimagined, in what Christian Dior referred to as “the softest of colours”. The collection consists of evening wear, accessories and shoes, all rendered in pink and interwoven with shades of grey, another house signature.

Dior's Rose gold collection, courtesy Mazen Abu Srour
Maria Grazia Chiuri has reimagined some of the brand's most popular pieces. Courtesy Mazen Abu Srour

Dior’s creative director, Maria Grazia Chiuri, has created new versions of the maison’s famed Lady Dior, 30 Montaigne and Dior Book Tote bags – now embroidered with beads, crafted in metallic leather or granted with an iridescent sheen. The trusty Saddle bag, meanwhile, has been enveloped in textured floral patterning.

Trademark tulle dresses and ethereal skirts, stalwarts of the Dior wardrobe, have been re-envisioned in delicate, dusky hues, enhancing their feminine feel. And iridescent mules inscribed with the words “Christian Dior” add a touch of sparkle. As the designer also said: “The tones of grey, pale turquoise and pink will prevail.”

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Updated: April 8, 2020 09:28 PM

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