Chanel takes its cruise show to Hong Kong
The French fashion brand will present its cruise 2019/20 collection at the Kai Tak Cruise Terminal on November 6
Undeterred by the protests currently sweeping through the territory, Chanel is taking its cruise 2019/20 show to Hong Kong.
The French fashion house will present the collection on November 6 at the Kai Tak Cruise Terminal, which is located in the heart of Hong Kong’s Victoria Harbour.
In May 2000, Chanel became the first luxury fashion house to hold a major show for its cruise collection. Previously, cruise had been little more than a mid-season, mini-fashion collection, essentially designed for those who wintered onboard a yacht. Karl Lagerfeld helped ensure that cruise became a collection in its own right, with its own identity and its own story – today, cruise represents 60 per cent of annual turnover for some brands.
In 2011, Bruno Pavlovsky, president of fashion at Chanel, explained to WWD that cruise “now represents Chanel’s biggest and most important delivery of the year”.
Chanel’s cruise 2019/20 show was first staged in May, in Paris’s Grand Palais, which was transformed into a train station with a distinctly Parisian feel.
The collection was the first to be overseen entirely by Virginie Viard, Chanel’s new creative head, and it elegantly reiterated her technical prowess. The looks were soft and relaxed, with bow-adorned dresses, wide-legged culottes, mini-skirt suits, print leggings, white Bermuda shorts and pretty ballet flats. Multiple pockets transformed the Chanel jacket into a travel essential, available in eye-catching shades of pink, purple and mint green.
The show will now be reimagined for its new setting.
Updated: August 4, 2019 06:47 PM