The city is off to a fashionably investor-attracting start.
London Fashion Week gets down to business
London Fashion Week is in the mood for business. Here, over the next five days, there will be 65 catwalk shows and 45 smaller salon shows, along with presentations and events.
VIPs were treated to a reception at No 10 Downing Street on Friday evening, hosted by the new ambassador to the British Fashion Council, Samantha Cameron. The prime minister's wife had opened LFW earlier with a rallying speech that drove home the importance of investment.
"People often say that fashion is one of our most important creative industries," said Sam Cam, flying the flag-wearing Mulberry, Sykes and the high street accessories retailer, LK Bennett. "Actually, I think they're wrong - it's one of our most important industries, full-stop."
One new name who began the day an unknown and ended it a fledgling star worthy of a venture capitalist's (remember them?) eye was Corrie Nielsen.
Nielsen, 40, a winner of Fashion Fringe 2010, and a Central Saint Martins college graduate, showed a collection that drew inspiration from the Elizabethan period and Hollywood tailoring and was of such a high standard in terms of the execution of clothes, it would not have looked out of place on a French haute couture catwalk.
This season, London really does mean business.
To see more of London Fashion Week click here