x Abu Dhabi, UAEFriday 21 July 2017

Ivanka Trump's latest jewellery line speaks to her personal style

From fine accessories to clothing, all with an eye to social responsibility, there's no stopping Ivanka Trump.

Ivanka Trump attends the Kimberly Ovitz fall 2012 fashion show during Mercedes-Benz Fashion Week at Pace Gallery on February 9, 2012 in New York City. Jemal Countess / Getty Images / AFP
Ivanka Trump attends the Kimberly Ovitz fall 2012 fashion show during Mercedes-Benz Fashion Week at Pace Gallery on February 9, 2012 in New York City. Jemal Countess / Getty Images / AFP

Mogul, media personality, model and, as of last July, mother: Ivanka Trump is spinning many plates. If you presume, however, that she's not involved in every aspect of her business interests, think again.

"She signs off on everything," said Trump's chief executive Andrea Hansen, on a recent visit to Dubai. "Every ad visual, every press release and every jewellery design."

Sold exclusively at Harvey Nichols, Trump's range of fine jewellery launched in the UAE two years ago and the store has just taken delivery of new pieces, including creations from the "Bow" collection.

"At the couture level - there's a big diamond platinum bow necklace, which is one of a kind," says Hansen. "And then a whole line of smaller items with the bow motif - pendants, earrings, bracelets - in rose gold. They are all very inspired by Dior in the 1950s and start from around US$1,000 (Dh3,673)."

The latest line epitomises Trump's personal style, best described as understated elegance with the sophistication of a bygone era. Where did she develop such eclectic tastes? Look no further than her mother, the former Czech Olympic athlete and model Ivana Trump, says Hansen.

"Ivanka grew up watching her mother get dressed and following her into the world's best jewellery stores from Buccellati to Bucheron," she says. "So, for her, there's been a love affair and personal connection with important fine jewellery since she was a little girl playing with her mother's jewellery box."

One of Trump's most treasured personal possessions is an art deco-style diamond necklace by Cartier, a gift she received from her mother at 21. Pieces inspired by the 1920s and 1930s feature prominently in past and present collections of Trump's range and the skyline of her native New York never fails to prompt the "napkin sketching" of new designs.

"She's very inspired by architecture and international travel, that's her world," says Hansen. "Our DNA is about classic elegance and it's not about trends, fashion and lifestyle. This is jewellery she loves, appreciates and wants to wear - her favourite pieces being the tassel earrings."

When it comes to business, Trump is truly her father's daughter, says Hansen.

"From her business perspective and her work ethic, there's a desire to do things in a very focused way," she says, "and we discussed how to launch this luxury brand in a fashion that was much more appropriate for the post-recession world we live in now.

"Neither of us believes you can exist in the luxury goods world without a very solid base of social responsibility. Luxury needs to exist in the context of how your product impacts the world around it, the communities that are directly affected by your trade and your consumer base."

As a result, Trump's office is "green" with the printing of brochures kept to a minimum. Eco-friendly diamonds are also sourced from sustainable mines in Canada for use in her collections.

"They are the same diamonds in terms of the quality of the material of diamonds found elsewhere, they are just mined in a different way - there's conservation and preservation in the development of the land, for example," says Hansen. "And they are not more expensive."

Fans of Trump's ethics and aesthetic include Natalie Portman, Blake Lively and Oprah Winfrey, after whom she has nicknamed a pair of 18k white gold earrings featuring 11.56 carats of diamonds - the "Oprah Os" because the chat show host "loves them".Trump's namesake brand is also attracting attention in the region, and with the entrepreneur counting Sheikha Mozah bint Nasser Al Missned of Qatar and Queen Rania of Jordan as friends, herself and Hansen visit up to five times a year.

"The Middle East region was crucial to the launch and it's crucial to the expansion," says Hansen. "No culture in the world has the relationship with jewellery that the Middle Easterners have. Jewellery is present in a woman's life from the moment she's a little girl and has an importance on an everyday basis as a woman."

Trump's retail and luxury goods ambitions know no bounds, with her Outwear collection set to debut this spring, after footwear and handbag partnerships of recent years. That is, of course, on top of her day job as the executive vice president of development and acquisitions at the Trump Organisation.

As for whether we'll one day see her business magnate father Donald and high-profile older brothers Donald Jr and Eric wearing tie-pins and cufflinks from a spin-off fine jewellery collection for men, Hansen has no doubts.

"No, I am sure you won't," she says, smiling. "We are a very elegant female brand. One of the biggest risks of being a brand in the world today is losing sight of what you do well - and we know what we do well."

The Ivanka Trump Fine Jewellery Collection is available exclusively at Harvey Nichols in Dubai's Mall of the Emirates

rduane@thenational.ae

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