x Abu Dhabi, UAETuesday 25 July 2017

Indonesian imports from Objects and Elements

Claudia Granberg says the goal of her Al Quoz warehouse is to offer an alternative to the standard home decor brands.

Camel-print plates at Objects and Elements.
Camel-print plates at Objects and Elements.

I've been in Dubai for 14 years. My first business started in 2000 and focused on recycled teak from Indonesia. Then I partnered with a gentleman from Italy and we established Presotto Middle East, a supplier of high-end furniture. I opened the retail division for furniture and accessories.

We sold the business and I recently opened a warehouse in Al Quoz called Objects and Elements. We have a 6,000-square-foot showroom. I do home accessories and a lot of artwork. In the showroom right now I have more than 100 paintings.

I do wholesale and retail, and a big market for me is interior designers.

We offer home decoration or home objects, but unique pieces. My interior design clients are always saying, "Claudia, it's good you opened this."

In the UAE, projects are starting to come up again, and people are feeling more confident. But if you are decorating homes, you can basically go to The One, Ikea, Pottery Barn, Crate and Barrel and all those kinds of places. As a result, a lot of homes look the same, more or less. So interior designers want special pieces to be able to offer their clients, and that's basically what I provide.

It's going great. I only opened on November 14, so I've been working quite hard, mainly networking. I'm targeting different markets and different communities.

Everything is from Indonesia. But all my artwork comes from a factory run by an Italian, which is where the quality control comes in.

Another of my suppliers is Belgian, also based in Indonesia. Then I have another line by a French lady. Other things I source myself.

I have homes in Bali. I lived in Hong Kong for five and a half years, I've been here 14, and I've had properties in Bali for about 10 years. I've got a bike there and I just drive around, looking for nice pieces. Sometimes I go into these little shacks and I see a piece that is completely dirty but you can see something, and then I have it cleaned and redone and it looks quite nice. These are the kind of pieces I offer.

For more information visit www.objectsandelementsgroup.com