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Ikea jokes about Harry and Meghan's Canada move in new campaign

'Moving is a real effort for everyone,' the furniture giant jokes in the new campaign

Queen Elizabeth II has announced that Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex will be dividing their time between Canada and the UK for their ' period of transition'. Getty Images 
Queen Elizabeth II has announced that Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex will be dividing their time between Canada and the UK for their ' period of transition'. Getty Images 

"Meghan, Harry. We understand," reads Ikea Italy's new campaign, directed at the Duke and Duchess of Sussex.

"Il trasloco è una fatica reale per tutti," the caption reads in Italian, which translates to: "Moving is a real effort for everyone."

The Instagram ad is promoting its €3.50 (Dh14) cardboard boxes, essential for anyone packing their lives up and moving continents, of course.

The ad then helpfully goes on to sympathetically add that people are "meant to have change"; an understanding nod in the couple's direction.

The funny post has been live for four days, since Friday, January 10 - quick off the heels of the couple's Thursday, January 9 announcement. It has already attracted more than 46,000 likes.

On Monday, January 13 the British royal family held a 'Sandringham Summit' at Queen Elizabeth II's Norfolk home.

It seems that the end result of discussions, which Meghan Markle dialled into from Canada, was entirely amicable, as the queen released a statement following the meeting.

“Today my family had very constructive discussions on the future of my grandson and his family,” the British monarch said.

"My family and I are entirely supportive of Harry and Meghan’s desire to create a new life as a young family. Although we would have preferred them to remain full-time working Members of the Royal Family, we respect and understand their wish to live a more independent life as a family while remaining a valued part of my family."

The division of their time was then clearly spelled out: "It has therefore been agreed that there will be a period of transition in which the Sussexes will spend time in Canada and the UK."

The 93-year-old royal concluded: "These are complex matters for my family to resolve, and there is some more work to be done, but I have asked for final decisions to be reached in the coming days."

Updated: January 14, 2020 11:12 AM

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