Abu Dhabi, UAETuesday 21 May 2019

ASOS to launch its own homeware line - and it's serious interior goals

Prices start from just Dh50

ASOS is the go-to online store for just about anything when it comes to fashion, but it is set to expand its credentials even further with the launch of its own homeware line.

Following in the footsteps of other high-street giants such as H&M and Zara, ASOS has created a range of rugs, bedspreads, wall decor and accessories set to invoke serious homeware goals.

The ASOS Supply collection is designed around three main themes: ‘Eclectic Luxe’, full of mismatched prints, recycled glassware and retro plates; ‘Cool Minimal’ – think lots of millennial pink, wooden accents and clean lines; and ‘Global Traveller’, tropical vibes mixed with traditional rugs and woven baskets.

While ASOS - which ships around the world, including to the UAE - has stocked homeware in the past, this is the first time it has released a range under its own brand. The prints have been designed by ASOS’s in-house team, and are inspired by the latest trends in fashion.

The range is set to be released on February 4, with prices starting from Dh50.

Updated: January 24, 2019 11:56 AM

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