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Abu Dhabi, UAEWednesday 20 June 2018

Hermès brings dedicated perfume boutique to Dubai

The Mall of the Emirates store is only the second its kind in the world, and offers the entire range of Hermès perfumes

New Hermes perfume store, Mall of the Emirates
New Hermes perfume store, Mall of the Emirates

French luxury brand Hermès has deepened its ties with the region by opening a dedicated perfume store in Mall of the Emirates, in Dubai. As only the second store of its kind worldwide - that exclusively houses fragrance - the new space will offer customers the full range.

Hermès speaks of perfume being “one of the defining traits of the [Middle] East". With an eye to the region's long history with fragrance and incense, the opening of a specialist scent store feels entirely logical.

New Hermes perfume store, Mall of the Emirates
New Hermes perfume store, Mall of the Emirates

The interior is filled with light, from the pale grey floor topped with glass cabinets that extend to the ceiling, to the light oak panels. Spacious and airy, the store acts as a simple canvas to show off the perfumes, which sit along glass shelves.

New Hermes perfume store, Mall of the Emirates
New Hermes perfume store, Mall of the Emirates

On offer are the major fragrances of the house, the Garden Fragrance collection for women, and Colognes for men. Also available is the Hermessence collection, fully customisable with a choice of leathers for the case.

In addition, Hermès speaks of "the art of living in fragrance", for which it offers Le Bain Hermès - literally Bath Time - and Le Parfum de la maison to infuse fragrance in a room.

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