The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - even the street signs have been changed
Habtoor City hotels already rebranded and street signs changed - in pictures
August 1, 2018
Updated: August 1, 2018 11:28 AM
Work at three of Dubai's major hotels is in full swing just one day after the announcement that Al Habtoor Group will rebrand three of its Dubai properties as Hilton hotels.
The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - in fact, even the street signs have been changed.
St Regis is now Habtoor Palace LXR Hotels & Resorts
W Dubai's new name is V Hotel Curio Collection by Hilton
The Westin is now Hilton Dubai Al Habtoor City
The move comes after US hospitality major Marriott International, the largest international hotel operator in the Middle East and Africa (MEA), ceased working with the Al Habtoor Group properties, a move that was only announced on July 9.
What goes into a hotel rebranding? From the notepads to the towels? For a behind the scenes look at what a hotel rebranding entails, see our story here.
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