Wednesday Aug 22, 2018
Wednesday Aug 22,2018
Abu Dhabi, UAEWednesday 22 August 2018
The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - even the street signs have been changed
August 1, 2018
Updated: August 1, 2018 11:28 AM
Work at three of Dubai's major hotels is in full swing just one day after the announcement that Al Habtoor Group will rebrand three of its Dubai properties as Hilton hotels.
The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - in fact, even the street signs have been changed.
The move comes after US hospitality major Marriott International, the largest international hotel operator in the Middle East and Africa (MEA), ceased working with the Al Habtoor Group properties, a move that was only announced on July 9.
What goes into a hotel rebranding? From the notepads to the towels? For a behind the scenes look at what a hotel rebranding entails, see our story here.
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