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Abu Dhabi, UAETuesday 13 November 2018

Habtoor City hotels already rebranded and street signs changed - in pictures

The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - even the street signs have been changed

Work at three of Dubai's major hotels is in full swing just one day after the announcement that Al Habtoor Group will rebrand three of its Dubai properties as Hilton hotels.

The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - in fact, even the street signs have been changed.

New signs for Habtoor Palace, V Hotel and Hilton hotel outside the V hotel in Al Habtoor City in Dubai. Pawan Singh / The National 
New signs for Habtoor Palace, V Hotel and Hilton hotel outside the V hotel in Al Habtoor City in Dubai. Pawan Singh / The National

St Regis is now Habtoor Palace LXR Hotels & Resorts

DUBAI , UNITED ARAB EMIRATES , JULY 31 – 2018 :- View of the Habtoor Palace in Al Habtoor City in Dubai. ( Pawan Singh / The National ) For News. Story by Felicity Campbell
The Habtoor Palace

W Dubai's new name is V Hotel Curio Collection by Hilton

Workers install the signage outside the V Hotel Curio Collection by Hilton. Interestingly, this sign used to simply read 'W', and so doesn't actually look that different.
Workers installing the signage outside the V hotel in Al Habtoor City in Dubai. Pawan Singh / The National

The Westin is now Hilton Dubai Al Habtoor City

DUBAI , UNITED ARAB EMIRATES , JULY 31 – 2018 :- Worker installing the signage outside the Hilton hotel in Al Habtoor City in Dubai. ( Pawan Singh / The National ) For News. Story by Felicity Campbell
Worker installing the signage outside the Hilton hotel in Al Habtoor City in Dubai. Pawan Singh / The National

The move comes after US hospitality major Marriott International, the largest international hotel operator in the Middle East and Africa (MEA), ceased working with the Al Habtoor Group properties, a move that was only announced on July 9.

What goes into a hotel rebranding? From the notepads to the towels? For a behind the scenes look at what a hotel rebranding entails, see our story here.

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