This is when Ikea's vegan meatballs will be launching in the UAE
Come November, plant-based fans of the Swedish furniture giant will be able to enjoy its world-famous dish
Furniture may be Ikea’s main game, but over the years, it has become just as popular for its food offerings, thanks, in no small part, to its famous Swedish meatballs.
And plant-based Ikea fans are in for a treat, with the retailer's newly launched vegan alternative to its traditional meatballs set to land in UAE stores later this year.
From November, Ikea stores in Dubai and Abu Dhabi will be serving the "plant balls", which are made using yellow pea protein, oats, apples, onions and potatoes.
“We sell more than one billion meatballs every year. If we were to convert about 20 per cent of our meatball sales to plant balls, that would mean around an 8 per cent reduction of our climate footprint for the food business at Ikea,” said Sharla Halvorson, health and sustainability manager for Ikea's global food business.
“In the development phase of the plant ball, our key objective has been to recreate the meat-like taste and texture, only using plant-based ingredients. We have tried and tested different ingredients and methods and we are very pleased with the final results,” said Alexander Magnusson, chef and project leader at Ikea food.
The plant balls follow a plant-based hotdog launched by Ikea in 2018, which has become a firm favourite with shoppers around the world.
It looks as though November will be a big month for Ikea in the UAE, as the furniture giant will open its second store in the capital.
Opening at Al Wahda Mall, Abu Dhabi’s new Ikea will be the first in the centre of the city, and will be spread across 2,500 square metres on the first floor of the shopping centre.
It will join Ikea’s Yas Island branch, as well as its newest UAE store at Dubai’s Festival Plaza, which became the biggest store in the region when it opened its doors in December.
Inside Dubai's newest Ikea store:
Updated: September 3, 2020 01:34 PM