Over the past week, #RippedJeans has been trending online after thousands of women across India posted pictures of themselves wearing them.
But the trend is far from a fashion statement. It is an open act of defiance.
It all started when Tirath Singh Rawat, Chief Minister of Uttarakhand, made a comment about ripped jeans while at a workshop on substance abuse, organised by the State Commission for Protection of Child Rights in Dehradun.
Mr Rawat recalled being on a plane when he saw a woman who was wearing jeans torn at the knees.
He said it caused him to question her morality.
Mr Rawat said the woman, he said, was a charity worker and was accompanied by two children.
“You run an NGO, wear ripped jeans, move about in society with children. What values will you teach?” he was caught on camera saying.
He criticised her for copying western culture, saying people in India were now wearing ripped jeans while those in other countries are covering up and practising yoga.
Hours after Mr Rawat made his comments, they went viral online, with the hashtags #RippedJeans and #RippedJeansTwitter trending for days.
Hundreds of women have taken to Twitter to post pictures of themselves in ripped jeans and tagging Rawat.
His comments seem to have spurred an increased love for the garment, as more women promised to wear them.
“A message to society: #rippedjeans or otherwise, leave us and our choices alone” tweeted Karishma Mehta, founder of the Humans of Bombay page.
Actress Gul Panag simply shared a picture of herself wearing them.
Another actress, Shruti Seth, shared a tweet saying she was “ripping all her jeans”.
Yet another actress, Kangana Ranaut, weighed in by sharing a snap of herself in ripped jeans, along with advice to make sure it looks like "your style, not your state as a homeless beggar".
Here is a look at some of the best reactions to the minister’s controversial comments.
Blogger Ginia said it was time to "rip apart the glass ceiling of misogyny":
Time to rip apart the glass ceiling of misogyny and toxic patriarchy! #RippedJeansTwitter#GirlsWhoWearRippedJeans#RippedJeans pic.twitter.com/yBluTVEVey
— Ginia (@itzginia) March 17, 2021
I am a mom and I wear ripped jeans.#rippedjeans #RippedJeansTwitter pic.twitter.com/y62imtEVRx
— Tina BK (@tina_bkaran) March 17, 2021
Karishma Mehta, founder of Humans of Bombay, got involved:
Message to society: #rippedjeans or otherwise, leave us & our choices alone! 🤎 @tsrawatbjp pic.twitter.com/yUf5nu1WCs
— Karishma Mehta (@Karishma_Mehta5) March 18, 2021
Rip Apart misogyny#RippedJeansTwitter #rippedjeans pic.twitter.com/ViS2zstNms
— Gagan (@gagansaira) March 18, 2021
As did actress Gul Panag:
#RippedJeansTwitter pic.twitter.com/zwitZiIE9k
— Gul Panag (@GulPanag) March 17, 2021
Ripped jeans anyday better than ripped brains! #RippedJeansTwitter 🙋🏻♀️ pic.twitter.com/ibB6X4baGh
— Bhumika Chheda (@IamBhumikaC) March 17, 2021
Architect Seetu Mahajan Kohli said it was the "narrow-minded brains that needed mending", not the jeans.
Ripped jeans are so cool, they teach us to dress with abandon and not worry about what others think. It’s the narrow minded brains that need the mending not the jeans.#RippedJeansTwitter #rippedjeans pic.twitter.com/NqfoeacTlX
— Seetu Mahajan Kohli (@kohliseetu) March 18, 2021
So now women wearing #rippedjeans is a problem for the #UttarakhandCM #TirathSinghRawat 😄 pic.twitter.com/FpFa64jZHB
— Noone (@explorer_soma) March 20, 2021
Entrepreneur Vishakha said a picture was worth a thousand words.
A picture is worth a thousand words! #RippedJeans pic.twitter.com/bp4jTC2lT5
— Vishakha (@vishakhatalreja) March 18, 2021
And journalist Rohini Singh said she stood in solidarity with the woman to whom Rawat was referring.
In solidarity with the woman with the two kids trying to get somewhere who bore the brunt of a clearly sleazy man checking her out because she was wearing ripped jeans. #RippedJeansTwitter pic.twitter.com/N3fWgvlCBD
— Rohini Singh (@rohini_sgh) March 17, 2021
Mr Rawat has since issued an apology for his statement, saying he did not mean to offend anyone and was broadly speaking about inculcating good values and discipline in children.