The cosmetics brand has opened a pop-up store in Dubai's City Walk neighbourhood
Where to buy the Lancôme X Olympia Le-Tan collaboration in Dubai
French cosmetics label Lancôme has unveiled a new pop-up store at City Walk 2 in Dubai.
The pop-up is modelled on a new brand concept that, thus far, has only been seen in Germany, Mexico, the UK and the USA.
Aiming to introduce a new and innovative retail experience, it will offer visitors a range of fun experiences, like Toss-to-Win and Roulette games, where they can win beauty prizes.
Avid beauty enthusiasts, however, will be more excited to learn that Lancôme's limited-edition collaboration with designer Olympia Le-Tan, will be available at the pop-up, making it the only Lancôme UAE outlet to stock the exclusive range.
Skincare ranges like Lancôme's Energie de Vie and fragrances like the La Vie Est Belle L’Éclat perfume will also be retailing at the pop-up, along with the brand's new Monsieur Big mascara, which launched internationally in July.
The Lancôme pop-up store is located at City Walk 2, and will be open until November 20, 2017.