Abu Dhabi, UAEMonday 22 July 2019

What is Dubai Summer Surprises? 2019 festival to run from June 21 to August 3

The citywide shopping and entertainment fest, which is now in its 22nd year, is returning this summer

Modhesh is the mascot of DSS - you'll see him (or her?) everywhere over the summer months.Courtesy Dubai Summer Surprises 
Modhesh is the mascot of DSS - you'll see him (or her?) everywhere over the summer months.Courtesy Dubai Summer Surprises 

Noticed how a yellow mascot takes over the billboards and malls of Dubai over the summer months? Well, that's Modhesh, he's been around since 1997 and he's the mascot for Dubai Summer Surprises.

What is Dubai Summer Surprises (DSS)? It's a citywide 'festival' that takes over indoor spaces across Dubai every year over the hotter months, here's what you can expect...

Sales

The most prominent element of DSS are the sales – this year, the summer festival runs from June 21 to August 3, and you can expect sales across all of Dubai's major malls.

Last year, 17 malls participated, including Mall of the Emirates and Outlet Village. Shops that are involved in the sales will generally have yellow and blue signs in their windows – last year 700 brands at 3,000 outlets offered discounts.

There are also deals of the day announced on the DSS social media every day: example deals from last year include a pair of free branded sunglasses with every eyewear purchase at Al Jaber Optical and everything under Dh50 at Mothercare.

Entertainment

Throughout the six weeks you can expect plenty of entertainment pop ups in malls, especially on weekends: from acrobatics to interactive shows for kids.

There are also always 'big ticket' shows, that are generally still free. Last year Hala al Turk and Hussain Jassmi performed, and the year before that The Greatest Showman star, Zendaya, visited Dubai as part of the festival.

A handout photo of Zendaya and a fan at Dubai Summer Surprises in Dubai (Courtesy: Dubai Festivals and Retail Establishment) *** Local Caption *** BLOG31au-dss-zendaya02.jpeg
Zendaya and a fan at Dubai Summer Surprises in Dubai in 2017. Photo: Supplied

This year's events haven't been announced yet, but we will keep you posted.

Modhesh World

This family 'edutainment' centre takes over Dubai World Trade Centre during the festival: 2019 will be the 20th annual iteration of Modhesh World. The best bit is that entry is completely free (and it's easily accessible by Dubai Metro).

There will be experiences, games, shows and workshops, and visitors will be able to ride, climb, skate, drive, bungee jump, play arcades, read and eat.

Fast fact: Modhesh was designed to represent sunshine – something there is plenty of during Dubai's summer months.

Competitions

Courtesy Dubai Summer Surprises 
All of Dubai's major malls hold competitions throughout the month.

There are also plenty of chance to win throughout DSS – from cars to cash. For instance, last year shoppers at Mirdif City Centre had the chance to win a Nissan Patrol; and Majid Al Futtaim malls held a competition that meant if you spent Dh300 at any of their malls you could win Dh1 million.

_________________

Read more:

Ramadan 2019: six retailers offering online deals

Ramadan Arcade returns to Manarat Al Saadiyat

Fashion fans, rejoice: You can now shop Zara online in the UAE

_________________

Updated: May 16, 2019 01:36 PM

SHARE

SHARE