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Abu Dhabi, UAEWednesday 12 December 2018

UAE-based designer Amira Haroon gets a chance to show at London Fashion Week 

The designer's portfolio won top honours at a UAE-wide contest held by Dubai Design & Fashion Council and FAD Dubai

Dubai Design & Fashion Council teamed up with FAD Dubai to pick one designer to send to the UK, as part of London Fashion Week. Courtesy Amira Haroon
Dubai Design & Fashion Council teamed up with FAD Dubai to pick one designer to send to the UK, as part of London Fashion Week. Courtesy Amira Haroon

Continuing its commitment to nurturing emerging fashion talent in the region, the Dubai Design & Fashion Council (DDFC) teamed up with FAD Institute of Luxury, Fashion & Style, Dubai to pick one designer to send to the United Kingdom, as part of London Fashion Week.

Following the open call this summer for UAE-based fashion designers to submit their portfolios, designer Amira Haroon has just been announced as the winner.

Haroon’s eponymous label was deemed the winner by a panel that included: Jazia Al Dhanhani, chief executive of DDFC; Sass Brown, founding dean of the Dubai Institute of Design and Innovation; Martyn Roberts, managing & creative director of Fashion Scout London; and Shivang Dhruva, founder of FAD Dubai.

Saudi-born, UAE-based Haroon will now take part in Fashion Scout London, which is a hothouse for young labels during London Fashion Week. With the world's press in attendance, it provides a vital opportunity to be picked up by a much wider audience.

Roberts said: “Dubai is home to a unique pool of talent, and DDFC is playing a fundamental role in nurturing and supporting designers from the region.”

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