The first Middle Eastern branch of Urban Outfitters will open in Dubai this September
The American fashion favourite is set to open a store in The Dubai Mall
It's built up a cult following with its festival-friendly designs, and now fashion fans in the UAE will soon be able to get their hands on Urban Outfitters' trend-setting collections.
The American brand, which has more than 240 stores across the world, will make its Middle Eastern debut next month, it has confirmed.
A unique concept store spanning more than 1,000 square metres will open at The Dubai Mall in early September. Frontage for the shop has already been erected; it will sit underneath the Kinokuniya book store, close to & Other Stories.
Urban Outfitters, which was first founded as a shop and community centre on a US college campus in 1970, is known for its free-spirited womenswear collections, bohemian homeware and on-trend menswear.
The UAE store will stock Urban Outfitters' in-house brands, such as BDG, as well as a number of popular labels including Champion, Fila, Calvin Klein and Vans. It will also sell several eclectic high-end names, such as House Of Holland, as well as Urban Outfitters' Renewal vintage line.
The brand is expected to expand across the region in the future, with stores in Kuwait, Bahrain and Lebanon, after its UAE launch.
News that the multi-national brand would be coming to the Gulf first broke late last year, when locally based Azadea Group announced a partnership.
At the time of the announcement, Azadea Group's chief executive Said G Daher said: "As there continues to be a high demand for experiential concepts, we believe Urban Outfitters will be very well received by our customers across the MENA region."
The company already locally manages international brands such as Bershka, Mango and Salsa, plus plenty more. This also includes Missguided, the popular UK fashion brand that recently set up shop at The Dubai Mall.
Updated: August 4, 2019 10:48 AM