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Abu Dhabi, UAESunday 16 December 2018

Rock star beauty: Zoë Kravitz is the new ambassador for YSL

The American actress and singer is known for her fearless approach to fashion

Zoë Kravitz will star in YSL beauty's Tatouage Couture advertising campaigns Courtesty YSL Beauté
Zoë Kravitz will star in YSL beauty's Tatouage Couture advertising campaigns Courtesty YSL Beauté

YSL Beauté added to its rock-chick attitude by naming Zoë Kravitz as its new global make-up ambassador.

With Saint Laurent fashion now under the guidance of Anthony Vaccarello and his unique blend of tough, urban glamour, Kravitz - with her rock star parentage - brings her own defiant, independent style to the world of beauty. She is the daughter of musician Lenny Kravitz and actress Lisa Bonet.

Known for her fearless approach to fashion, Kravitz has already been a muse for YSL Beauté, as part of the “Before the Light” project, which showcases emerging music acts. She will begin her new role later in August, when she stars in the forthcoming Tatouage Couture advertising campaigns.

Speaking of her new appointment, Kravitz said: "YSL beauty has always been one of my favourite brands. Their ability to combine the chicest of styles with a raw edge has always been, to me, one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong and unafraid. I’m very excited to work with this legendary and timeless company."

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