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Abu Dhabi, UAESunday 23 September 2018

Monica Vinader opens new jewellery stores in Dubai

Customers can personalise their purchases for free at the in-store engraving bar

Monica Vinader has opened a new boutique in Dubai's Mirdif City Centre. Courtesy Monica Vinader
Monica Vinader has opened a new boutique in Dubai's Mirdif City Centre. Courtesy Monica Vinader

British fine-jewellery label Monica Vinader is expanding its reach in Dubai. In addition to its Mall of the Emirates boutique, the brand has opened a store at Mirdif City Centre and a counter at Galeries Lafayette in The Dubai Mall. Plans to open a standalone store in The Dubai Mall are also on the cards.

Tasteful, elegant and on-trend, Monica Vinader's pieces appeal to consumers who have a soft spot for minimalist designs. But the jewellery is by no means plain or simple. Beautiful diamond, onyx, agate, quartz and ruby stones are set in alluring geometric formations, featuring on rings, pendants, bangles and friendship bracelets. One of our favourites is the Riva Ring collection, pictured below.

The brand is also known for its in-house customisation offerings. Monica Vinader's Dubai stores are equipped with engraving bars, where customers can have their names, initials, messages, motifs and even handmade drawings, inscribed on their jewellery. The service is complimentary, and can be completed within hours.

In the UAE, the brand's stores and concession counters are operated by the Boutique 1 Group, and in Abu Dhabi, Monica Vinader jewellery is available at Boutique 1 in Yas Mall.

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