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Abu Dhabi, UAEFriday 14 December 2018

 Kylie Jenner's eyewear designs for Quay Australia available soon in the UAE

The launch campaign, however, detracts from the sunglasses and instead focuses on Jenner's curves

Kylie Jenner partners with Quay Australia. Courtesy Quay Australia
Kylie Jenner partners with Quay Australia. Courtesy Quay Australia

Melbourne-based eyewear brand Quay Australia is the latest to recruit Kylie Jenner. The 19-year-old reality-TV star and beauty entrepreneur has designed a limited-edition range of sunglasses for the brand.

In line with the Quay Australia's signature bold and colourful aesthetic, the QuayXKylie collaboration features purple, pink and yellow-tinted lenses and opaque grey, coral and lime-coloured frames. Some are rimless, and others are aviator-inspired.

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A campaign video and images promoting the collaboration show a scantily clad Jenner in a number of colourful outfits. Unfortunately, (or fortunately?), most of these images won't pass our modesty radars, and thus can't be shown here, as the campaign seems to highlight her burlesque poses rather than the actual eyewear. Her ensembles include a sheer yellow crop top and miniskirt, an orange fishnet body-con dress, and a selection of skin-tight bodysuits. Skin, in fact, may be the selling point of the campaign – and we couldn't expect anything more from a shoot starring the controversial Jenner. In some images, she is styled with a pixie-hair wig, bearing a striking resemblance to her mother, Kris.

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“We’ve found the perfect collaborator in Kylie," says Quay Australia founder Linda Hammond. "Her social influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate."

The collaboration launches in the Middle East during the first week of August 2017. Customers will be able to shop the sunglasses at Topshop stores and online at Namshi.com and Bouitqaat.com.