Influencer Leena Al Ghouti and designer Wathek Allal have been enlisted to help guide customers through the Arabic site, while British-Moroccan model Nora Attal is the star of a new fashion shoot
Farfetch launches all-Arabic site
May welcomes a new addition to the region's burgeoning online scene, with the hotly anticipated launch of Farfetch’s Arabic site.
Farfetch.com has already established itself as a global brand that allows customers to access niche and emerging labels from more than 880 boutiques and brand partners, and what this launch means is that now customers from this region can browse the same wide selection but in Arabic.
Speaking ahead of the unveiling, Jose Neves, founder and CEO of Farfetch, said: “As one of the largest luxury markets in the world, the Middle East is so important to Farfetch. We’re thrilled to be able to bring our customers in the region an unrivalled range of beautiful products that they can’t find anywhere else from around the world."
To celebrate the launch, influencer Leena Al Ghouti and designer Wathek Allal have been enlisted to help guide customers through the Arabic site, while British-Moroccan model Nora Attal is the star of a new fashion shoot for the site.
In addition, Farfetch has commissioned the French-Tunisian artist eL Seed to create three original artworks, using the artist's style of graffiti-meets-calligraphy. Based around #fortheloveoffashion, each of the artworks are being exhibited around Dubai, at D3, City Walk and JBR Beach for the next two months.
The launch of the Arabic site follows the recent joint venture between Farfetch and Chalhoub.