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Abu Dhabi, UAEWednesday 22 August 2018

Egyptian label Three Fifty Nine to show at London Fashion Week after winning competition in Dubai 

Dubai Design & Fashion Council x FAD Dubai choose Egyptian brand to attend LFW in September

Three Fifty Nine autumn/winter 2018 collection
Three Fifty Nine autumn/winter 2018 collection

The women’s fashion label Three Fifty Nine has been selected to show at this September’s Fashion Scout London, which is part of London Fashion Week.

The brand won top honours at the Fashion Showcase contest organised by Dubai Design & Fashion Council in collaboration with the FAD Institute of Luxury, Fashion & Style Dubai. The seasonal competition calls upon emerging designers to submit their work in the hope of securing a chance to show at one of the world’s biggest fashion weeks. As the winner, Three Fifty Nine will show its spring/summer 2019 collection.

Three Fifty Nine autumn/winter 2018/19 collection 
Three Fifty Nine autumn/winter 2018/19 collection 

Speaking of the announcement, the label's founder, Egyptian designer Marwa Sayed, said: “I’m thrilled to have been selected as the winner of DDFC x FAD Dubai Fashion Scout London. It’s an incredible platform for emerging designers to present their collections at London Fashion Week and I am overjoyed to be among the designers showcasing at the renowned event... it’s a dream come true."

Despite being a relatively new label, Three Fifity Nine has already shown at Fashion Forward Dubai and, as well as showing at London this autumn, will take part in New York Fashion Week next spring.

Three Fifty Nine has been making waves since it launched in 2015. Its collections offer a blend of clean lines mixed with graphic patterns, which range from oversized prints to delicate motifs, and which are consistently easy to wear.

Three Fifty Nine autumn winter 2018/19
Three Fifty Nine autumn winter 2018/19

The name of the label is a reflection of what is seen as pressure to conform and be the best at all times. It comes on the back of the designer's motto that "perfection is overrated"; the name Three Fifty Nine is to suggest that being just short of a perfect circle (at 360 degrees), is perfectly acceptable.

Given that she's secured a slot to show in London, we have to agree.

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