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Abu Dhabi, UAEFriday 18 January 2019

David Beckham launches new collaboration with Adidas 

The launch was celebrated with a star-studded dinner in Miami

David Beckham has taken on the role of Ambassadorial President at the British Fashion Council. Courtesy BFC
David Beckham has taken on the role of Ambassadorial President at the British Fashion Council. Courtesy BFC

David Beckham has teamed up with Adidas and the British Fashion Council to launch a new initiative aimed at getting young people into design.

The former footballer hosted a dinner in Miami this weekend alongside Caroline Rush, chief executive of the BFC, to celebrate the launch, and the stars turned out in force. Marc Anthony, Pharrell Williams and Helena Christensen are among the famous faces backing the initiative, which will champion emerging designers and focus on furthering education in the fashion sector.

David Beckham has launched a partnership with adidas and the BFC to encourage a new generation of designers. Courtesy of: BFC
David Beckham has launched a partnership with adidas and the BFC to encourage a new generation of designers. Courtesy of BFC

To mark the launch of Makerlab Presents: Here to Create, designers Nicholas Daley and Paolina Russo were selected by David Beckham and Adidas Originals as inaugural partners of the collaboration.

Helen Lasichanh and Pharrell Williams at the Here to Create launch in Miami. Courtesy of: BFC
Helen Lasichanh and Pharrell Williams at the Here to Create launch in Miami. Courtesy of: BFC

Beckham, Adidas Originals and Caroline Rush also attended Miami’s Design and Architecture Senior High School (DASH) to host a workshop led by Youth Zone Inspire Chorley for the school’s students.

Beckham is an ambassadorial president at the BFC, and has a longstanding partnership with Adidas.

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Updated: December 9, 2018 11:37 AM

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