Beyoncé wears design by Dubai-based brand Bouguessa
The singer was spotted wearing the brand's emerald velvet robe
Within 14 hours of Beyoncé posting a slide show on Instagram profile, it received more than 7.3 million views. The Instagram post, which features the singer in various poses, including selfies, close-ups of her jewellery and Boomerang-style video clips, shows the star dressed in a ruched red minidress. In some of the pictures, she wears a green, velvet robe over the dress.
The robe is a design by Dubai-based fashion label Bouguessa, and Beyoncé opted to wear it while attending a fundraiser on August 11. Hosted by her sister Solange Knowles, the event raised money for Los Angeles-based soul food chef Alice Reynolds.
Naturally, emeralds and diamonds accompanied Beyoncé's outfit for the evening.
With Beyoncé being followed by more than 105 million users on Instagram, her decision to wear a Bouguessa garment could give the label unparalleled exposure. Sadly, the singer failed to tag Bouguessa in the post. But, while the label may or may not see a sudden serge in its social-media followers, it does hold bragging rights for eternity.
Updated: August 22, 2017 05:07 PM