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Abu Dhabi, UAEWednesday 20 June 2018

Beyoncé wears design by Dubai-based brand Bouguessa 

The singer was spotted wearing the brand's emerald velvet robe 

Beyoncé wore Bouguessa's emerald robe over a red bodycon dress. Courtesy Instagram
Beyoncé wore Bouguessa's emerald robe over a red bodycon dress. Courtesy Instagram

Within 14 hours of Beyoncé posting a slide show on Instagram profile, it received more than 7.3 million views. The Instagram post, which features the singer in various poses, including selfies, close-ups of her jewellery and Boomerang-style video clips, shows the star dressed in a ruched red minidress. In some of the pictures, she wears a green, velvet robe over the dress.

The robe is a design by Dubai-based fashion label Bouguessa, and Beyoncé opted to wear it while attending a fundraiser on August 11. Hosted by her sister Solange Knowles, the event raised money for Los Angeles-based soul food chef Alice Reynolds.

Naturally, emeralds and diamonds accompanied Beyoncé's outfit for the evening.

A post shared by Beyoncé (@beyonce) on

With Beyoncé being followed by more than 105 million users on Instagram, her decision to wear a Bouguessa garment could give the label unparalleled exposure. Sadly, the singer failed to tag Bouguessa in the post. But, while the label may or may not see a sudden serge in its social-media followers, it does hold bragging rights for eternity.

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Read more:

Beyoncé to release coffee-table book inspired by her Lemonade album

Why Rumi was the perfect baby name for Beyoncé and Jay-Z

Modest fashion: A look at the rising popularity and while labels are turning to the Middle East for inspiration

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