Beyoncé wears design by Dubai-based brand Bouguessa

The singer was spotted wearing the brand's emerald velvet robe

Beyoncé wore Bouguessa's emerald robe over a red bodycon dress. Courtesy Instagram
Powered by automated translation

Within 14 hours of Beyoncé posting a slide show on Instagram profile, it received more than 7.3 million views. The Instagram post, which features the singer in various poses, including selfies, close-ups of her jewellery and Boomerang-style video clips, shows the star dressed in a ruched red minidress. In some of the pictures, she wears a green, velvet robe over the dress.

The robe is a design by Dubai-based fashion label Bouguessa, and Beyoncé opted to wear it while attending a fundraiser on August 11. Hosted by her sister Solange Knowles, the event raised money for Los Angeles-based soul food chef Alice Reynolds.

Naturally, emeralds and diamonds accompanied Beyoncé's outfit for the evening.

With Beyoncé being followed by more than 105 million users on Instagram, her decision to wear a Bouguessa garment could give the label unparalleled exposure. Sadly, the singer failed to tag Bouguessa in the post. But, while the label may or may not see a sudden serge in its social-media followers, it does hold bragging rights for eternity.

__________________________

Read more:

Beyoncé to release coffee-table book inspired by her Lemonade album

Why Rumi was the perfect baby name for Beyoncé and Jay-Z

Modest fashion: A look at the rising popularity and while labels are turning to the Middle East for inspiration

__________________________