x Abu Dhabi, UAESaturday 25 November 2017

Artist eL Seed collaborates with Sunglass Hut for Eid Al-Adha

Customers can get hold of the artist's signature scrawl on exclusive gift boxes, free with any purchase 

French-Tunisian artist eL Seed designed limited-edition Eid gift boxes for Sunglass Hut. Courtesy Sunglass Hut
French-Tunisian artist eL Seed designed limited-edition Eid gift boxes for Sunglass Hut. Courtesy Sunglass Hut

Caligraffiti. It's basically graffiti-style text that's been given an Arabic-calligraphy-inspired flourish, and it marks the signature aesthetic of famous French-Tunisian artist eL Seed. The artwork now features on a sleek black box, free with any purchase from The Sunglass Hut leading up to Eid Al-Adha.

The artist has had a rather eventful past few weeks. In early July, he painted a black, white and blue mural on a building in Ajman (see below), before unveiling some of his work at an exhibition in Paris.

A post shared by eL Seed (@elseed) on

“I’m proud that a global brand such as Sunglass Hut selected me for this project," says eL Seed. “When Sunglass Hut approached me, I accepted as I found the box design quite interesting. I have used the quote I painted on my project 'Perception in Egypt', which translates to 'Anyone who wants to see the sunlight clearly needs to wipe his eyes first'." A fitting statement for a storage box for sunglasses, indeed.

Sunglass Hut has a track record of recruiting Middle East artists for regional collaborations. To celebrate UAE National Day in 2016, the multibrand store collaborated with Emirati graphic illustrator and designer Fatma Al Mulla to create cloth pouches for sunglasses, featuring her digital artwork.

The limited-edition eL Seed-designed eyewear boxes will be available across Sunglass Hut stores in the UAE and Saudi Arabia from August 24 to September 9.

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Read more:

eL Seed gives Paris his artistic love with new exhibition

eL Seed's towering new text in Ajman

New jewellery pieces from Azza Fahmy feature romantic Arabic verse

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