Abu Dhabi, UAETuesday 18 June 2019

Ikea wants children in the UAE to help design its next range of toys

The competition is running in the brand's Abu Dhabi, Al Ain and Dubai stores until November 17

Ikea wants children to help design its next range of toys. Courtesy Ikea 
Ikea wants children to help design its next range of toys. Courtesy Ikea 

Mini designers will be taking over Ikea stores in the UAE in the hope of seeing their dream toy come to life.

The furniture brand will create a range of toys plucked straight from the imagination of children around the globe, with the return of its annual soft-toy drawing competition.

Young designers, up to age 12, can drop into the stores at Dubai Festival City, Yas Mall and Bawadi Mall Al Ain to start working on their designs on pencil and crayon, until Saturday, November 17.

Submissions will then be sent to Ikea headquarters, where the winning designs will be selected for production.

This year's designers could follow in the footsteps of 8-year-old UAE resident Shane Mathew, who saw his dream toy, inspired by the lion from The Wizard of Oz, included in the 2017 Sagoskatt collection.

The competition forms part of Ikea’s Let’s Play for Change campaign, which aims to support children everywhere in “their right to play”.

A representative for Ikea says: “The drawing competition will encourage children to expand on their creative spirits and to translate their ideas into real designs, and Ikea is inviting everyone to take part in a memorable and creative initiative.”

The competition will close on Saturday, November 17.


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Updated: November 14, 2018 01:08 PM