The Middle East’s largest Lego event is coming to Dubai Festival City Mall this month, in celebration of the 25th Anniversary of Dubai Shopping Festival. Fun for kids and adults alike, the festival will run from Wednesday, January 8 until Saturday, March 14, offering a host of fun activities and a Lego Ninjago-themed Imagine Show.
There will be seven Lego-themed zones at the festival, located across the mall in both indoor and outdoor venues. The sections will be dedicated to Lego City, Lego Friends, Lego Duplo, Lego Ninjago, Lego Technic, Lego Architecture, Lego Shadow Runner and Lego Jungle. With more than one million Lego bricks, guests will be able to try their hands at building sculptures of trains, fire engines or even a Burj Khalifa model.
"We have created the seven unique zones at the Festival to build genuine connections with visitors through engaging and interactive experiences inspired by their favourite Lego brands and characters," Urszula Bieganska, Lego Middle East and Africa's head of marketing said of the festival.
"We’ve tailor-made the festival activities and created a special journey with the aim of ensuring everyone, no matter what age, has an incredible time. Fans of our popular Ninjago characters will enjoy seeing them come to life for the first time through the impressive record-breaking Imagine projection that embraces the power of fire, laser and light.”
The Lego Ninjago-themed Imagine light, laser and water show will kick off with the festival on Wednesday, January 8 at 8pm in Festival Bay.
Spectators will watch the ninja’s battle against the powerful evil sorceress Aspheera. Throughout the festival, the Imagine show will take place hourly from 6pm, daily.
Entry to the Lego Festival costs Dh30, and the Imagine show is free to watch.
Wednesday, January 8 until Saturday, March 14; Sunday to Wednesday, 2pm-10pm, Thursday to Saturday, 2pm-midnight; Dh30; Lego Festival, Dubai Festival City Mall; Crescent Road, Dubai; 800 332; www.dubaifestivalcitymall.com
