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Emirates Airlines logo takes a turn on Paris Fashion Week runways

Deconstructed football jerseys sponsored by Emirates played muse to this collection

Paris Fashion Week is underway, and naturally, we're keeping a close eye on the catwalks. So, imagine our surprise when we spotted designs that flaunted the familiar phrase, Fly Emirates.

The garments featuring Emirates Airlines' famous tagline were created by designer Christelle Kocher, for her ready-to-wear label, Koché. The spring/summer 2018 collection was shown in Paris on September 26.

Though the designer's background is in couture, her label's identity is defined by street wear. Sporty silhouettes, coupled with utilitarian tailoring and asymmetry, feature in her latest collection, alongside deconstructed football jerseys with the Fly Emirates text.

Emirates Airlines is a sponsor of the Paris Saint-Germain football club, and her collaboration with the team reinvents the jersey in a number of ways. In one look, it's styled with an oversized flower brooch and layered over an embellished nude-toned top. In another, it forms part of a bias-cut patchwork-style dress.

See how Koché transformed the football jerseys in the gallery above.


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Updated: September 28, 2017 06:03 PM