Kuwaiti social media sensation who goes by the moniker Dr Kholoud, received a frenzied reception when she visited Taif Mall in Taif, Saudi Arabia, on Friday.
A huge crowd of women surrounded her, and Saudi website Erem Media reported that people had fainted and mall officials were concerned with the congestion the mob was causing.
She posted the video of the mall visit and ensuing frenzy on Instagram.
Social media has since been ablaze with videos and pictures of the visit, and the chaos it caused.
مهرجان العروس في مول #الطائف الدولي .. مخالفات للاداب العامة وحالات تدافع بين النساء والسبب من أجل مشهورة في السناب ..
— ماجد النفيعي 🇸🇦 (@maged_okaz) March 9, 2018
متى يتحرّك المسؤول الواعي في المحافظة على قيم المجتمع ؟!
#هل_تصدق_اعلانات_المشاهير pic.twitter.com/NoOqjdwAKU
Dr Kholoud, 30, is a qualified general practitioner who left her job with the Kuwaiti government to pursue a career in beauty. With a line of make-up and skin products, which she promoted on social media, she fast became a social media influencer (known as a "fashionista" in Kuwait), and now boasts over 3.5 million Instagram followers.