Abu Dhabi, UAEWednesday 15 July 2020

Andre 3000 has just released a clothing line to raise money for the Black Lives Matter movement

Emblazoned with hard hitting slogans, 100 per cent of proceeds will go towards the fight against institutional racism in the US

Singer Andre 3000 performing in 2014, wearing a slogan jumpsuit. The same wording now appears on T Shirts being sold in aid of Black Lives Matter. Getty
Singer Andre 3000 performing in 2014, wearing a slogan jumpsuit. The same wording now appears on T Shirts being sold in aid of Black Lives Matter. Getty

As the Black Lives Matter movement continues to dominate the news, Outkast singer Andr 3000 is urging his fans to get involved.

On his website, the singer asked, “Something very important is happening all over the world and it is happening to all of us. How does it make you feel?"

Andre 3000, whose real name is Andre Lauren Benjamin, is an outspoken figure at the quietest of times, and when Outkast reunited in 2014 for a tour to celebrate the band's twenty year anniversary, he took to the stage every night in jumpsuits emblazoned with slogans such as “across cultures, darker people suffer most. Why?” while another said simply, “I don’t know what else to say.”

A "Breathe" T shirt being sold by Andre 3000 to aid Black Lives Matter. Courtesy Andre 3000
A "Breathe" T shirt being sold by Andre 3000 to aid Black Lives Matter. Courtesy Andre 3000

Now as protests are playing out all over the US against racial bias and prejudice, Andre 3000 has reworked those same words into long sleeve tops, to raise money for the movement.

Printed white on black, each top has a slogan across the chest, and a "not for sale” tag printed on the sleeve. Made in collaboration with Everybody.world, an ethical clothing hub in Los Angeles, the tops use only recycled cotton.

On his website - the only place the tops can be bought - the monies raised will be donated to help end what the singer describes as “police brutality and racial injustice against black people,” with 100 per cent of proceeds going to Movement for Black Lives, a coalition of fifty black led entities.

A top references Covid-19, by Andre 3000. Courtesy Andre 3000
A top references Covid-19, by Andre 3000. Courtesy Andre 3000

With thirteen different slogans, including a reference to Covid-19 with the words, “OK, hand over the cure and stop playing," others include wording such as “the hardest time of our lives” and "I pray there is a god at the end of all of this."

Another, reading “breathe” references the death of George Floyd in America, who died in May when police officer Derek Chauvin knelt on his neck for more than eight minutes.

Floyd’s last words were “I can’t breath” and his death has sparked large scale, ongoing protests across America. Fired from his job for his actions, ex-officer Chauvin has now been charged with second degree murder.

"This is only one piece in the war against systemic racism," the singer continues. "It takes all of us.”

Updated: June 12, 2020 05:22 PM

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