Abu Dhabi, UAEFriday 26 April 2019

5 things to know about Dubai Shopping Festival: 39 days of discounts

Participating malls across the emirate will slash prices by up to 90 per cent

The Dubai Shopping Festival gets underway on December 26 with a 12-hour super sale. 
The Dubai Shopping Festival gets underway on December 26 with a 12-hour super sale. 

More than 1,500 stores are joining together to offer Dubai’s shoppers huge discounts as the emirate’s biggest shopping festival gets under way today.

The 24th annual Dubai Shopping Festival starts from December 26, with a 12-hour super-sale that will see brands across some of the city’s biggest malls offer discounts of up to 90 per cent.

From midday to midnight on December 26, participating stores across Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha will be slashing prices across fashion, accessories and homeware. But if you can’t make the 12-hour super-sale, fear not, as DSF will be running until February 2 – offering 39 days of deals.

Here's your guide...

One of the advantages of pop-up events to conventional retail space is the cost benefit. Pawan Singh / The National
Mall of the Emirates: the 24th annual Dubai Shopping Festival plans to the biggest yet. Pawan Singh / The National

1. DSF Weekend Surprises

As well as the discounts running throughout the shopping festival, the participating malls will be hosting special "Weekend Surprises" – further discounts across one of the 700 brands taking part, which will be announced 24 hours before they begin. The Weekend Surprises will start on December 27 and run every Thursday, Friday and Saturday of the event.

2. The stores taking part

From multi-brand stores such as Harvey Nichols and Debenhams to leading high-street brands such as H&M, Topshop, Zara, Mango, AllSaints, Abercrombie & Fitch and Hollister, hundreds of stores will be offering deals on fashion and beauty.

There will also be discounts on electronics, with Carrefour, Jumbo Electronics, Virgin Megastore and Sharaf DG all taking part. West Elm, Crate & Barrel, IDdesign, Villeroy & Boch, Tavola, Tanagra and Zara Home will be slashing prices too, for those looking to spruce up their homes.

3. Raffles and prizes

As well as major discounts, shoppers will be given the chance to win every day throughout DSF. Prizes on offer include Dh150,000, an Infiniti QX50, one of seven Nissan car models and up to 32 kilograms of gold. On top of that, a mega cash prize of Dh500,000 is up for grabs.

Mall of the Emirates will host a 12-hour sale, with discounts of up to 90 per cent off, on December 26, the first day of the Dubai Shopping Festival
Mall of the Emirates will host a 12-hour sale, with discounts of up to 90 per cent off, on December 26, the first day of the Dubai Shopping Festival

4. Extended mall opening hours

For the first week of DSF, Majid Al Futtaim’s malls will be extending their opening hours to allow shoppers to make the most of the offers. Participating malls will be open from 10am until midnight from December 26 until January 2.

5. Market Outside the Box and fireworks

The Market Outside the Box pop-up returns to Burj Park from January 25 to February 2, with stalls featuring home-grown brands and local designers, as well as roaming entertainment, kids’ play areas, plus vendors serving street food.

Click to play and see what MOTB is about:

It wouldn’t be a proper spectacle in Dubai without fireworks – and shoppers won’t be disappointed. Every weekend throughout the duration of the festival, the sky will light up with sparklers, with huge firework displays across Global Village, The Beach at JBR and Dubai Creek. This also includes a particularly dazzling show on New Year’s Eve as part of the DSF celebrations.

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Read more:

Dubai Shopping Festival: the 2019 edition is bigger than ever

There's a new six-week shopping season about to hit Abu Dhabi

The best of the online sales: deals from The Modist, Namshi, Net-a-Porter and more

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Updated: December 26, 2018 12:14 PM

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