x Abu Dhabi, UAEWednesday 26 July 2017

Jerry Jones – the Dallas Cowboy practising art of self-nepotism

He may flex impressive chops in business and marketing, but his player evaluation skills are spotty, writes Mike Tierney.

Dallas Cowboys wide receiver Cole Beasley (11) is chased by Atlanta Falcons defensive tackle Jonathan Babineaux (95) during an NFL football game, Sunday, November 4, 2012, in Atlanta. The Falcons won 19-13. (AP Photo/Paul Abell)
Dallas Cowboys wide receiver Cole Beasley (11) is chased by Atlanta Falcons defensive tackle Jonathan Babineaux (95) during an NFL football game, Sunday, November 4, 2012, in Atlanta. The Falcons won 19-13. (AP Photo/Paul Abell)

A general manager for most any franchise, particularly one with vast resources, would no longer be in the job if the team's last recent Super Bowl presence dated back nearly two decades.

Unless the GM and the franchise owner are the same person.

Yes, you, Jerry Jones.

He may flex impressive chops in business and marketing, having turned the Dallas Cowboys into the second most valuable sports property on the globe, according to Forbes, and the most popular NFL entity based on the metric of merchandise sales.

But his player evaluation skills are spotty. The Cowboys' squad churn has produced no conference championship since 1995, and underachieving has become their calling card. Give Jones partial credit for admitting that GMs would have been "changed" through the years had he not been practicing the ultimate in nepotism. But his reasoning for appointing - and exercising extreme patience with - himself is lame.

Jones suggested that the apparent lifetime contract for himself spares fans from dealing with GM turnover. Here is guessing that Cowboys devotees would survive a periodic trading of the baton if someone actually trained in evaluating football talent held the role.

Following Dallas' recent loss in Atlanta, Jones was seen furiously banging on the locker room door after being locked out.

Better for Dallas in the long run if he would somehow get locked out - permanently - of the GM office.

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