FIFA 2014, meet Louis Vuitton
For the second time in FIFA history, renowned luxury label, Louis Vuitton is collaborating with the federation.
The French fashion house is creating a bespoke monogram canvas case for this year’s trophy.
As with FIFA 2010 in South Africa, the case, along with the trophy, will be given to the captain of the winning team after the final game.
Tune in to the World Cup on July 13 for a look at the 2014 winners and their elegant trophy and case.