FFWD pop-up opens at Galeries Lafayette
Fashion Forward Dubai (FFWD), one of the main forces behind the city’s growing fashion industry, are showcasing emerging designers at a pop-up store within Galeries Lafayette.
The concept is part of the new partnership with Samsung, entitled EPIC FFWD, which seeks to boost regional designers through various platforms. Situated on the first floor, this marks the third time a micro store has been created within Galeries Lafayette for brands under the FFWD umbrella. Customers will be able to purchase items by Kristina Fidelskaya, Bedouin, Dee by Dalia, Salta and Bashar Assaf. Accessories buffs should also keep an eye out for Exocet and LaLa Queen.