x Abu Dhabi, UAESaturday 22 July 2017

Federation looks to attract a new audience with event

Mohammed Salem Zahiri, vice president of the Emirates Jiu Jitsu Federation, said that staging the Asian Cup Open in Dubai for the first time will draw new audiences.

Emiratis such as Faisal Al Ketbi are succeeding on a world stage in Jiu Jitsu. Delores Johnson / The National
Emiratis such as Faisal Al Ketbi are succeeding on a world stage in Jiu Jitsu. Delores Johnson / The National

Mohammed Salem Zahiri, vice president of the Emirates Jiu Jitsu Federation, said that staging the Asian Cup Open in Dubai for the first time will draw new audiences.

“This is the fourth staging of the competition and for the first time at Dubai’s Al Wasl club,” he said ahead of Saturday’s competition at the Al Wasl Club.

“Jiu Jitsu is a fast-growing sport in the UAE and our objective is to take the sport to a wider audience.

“The sport is very popular and has captured the Emirati youth as well as the expatriates.”

The Asian Cup Open is the second of the eight competitions in the federation’s calendar of events for the 2013/2014 season.

The event is set to draw more than 150 competitors in men’s and women’s divisions.

“We have big plans to develop and popularize the sport, both locally and internationally,” Zahiri said. “We also want to showcase our management and organising acumen.”

apassela@thenational.ae

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