Auris Hotel Management has announced the launch of a number of properties in the emirate over the next few months.
Dubai-based hotelier enters budget sector
A hotel company based in Dubai hopes to plug the gap for cheaper hotels in the emirate by launching a number of properties over the next few months. Auris Hotel Management opened its first hotel in Dubai, near the Sharjah border, just a week ago. The company, which was established three years ago, is opening a hotel apartment in Al Barsha within a week and plans to open another in Dubai Marina in October. All of its properties are alcohol-free.
"We would like this hotel to fill the gap of not having two, three, four-star hotels in the Marina," said Hatem Gasmi, the managing director of Auris. Mr Gasmi said he planned to open a five-star hotel in Al Barsha by the end of the year and had much broader expansion plans. "There are other projects under negotiation," he said. "Having started our first hotels in Dubai it gives us a big international exposure and regional exposure.
"We want to expand in the UAE and in India, Middle East and North Africa. We are looking for opportunities now." Mr Gasmi said he was confident there was enough demand from travellers to Dubai to fill the hotels. "It is a challenge of course," he said. "Today with the internet you have the chance to show people what you have. You can see the room, the location and the landmarks around the hotel." "DTCM [Dubai Department of Tourism and Commerce Marketing] are here to make sure that hotels are up to standard, irrespective of the brand."
The supply of rooms in Dubai increased by 13 per cent to 64,143 in hotels and hotel apartments in the first quarter of the year, up from 56,755 in the same period last year, according to the DTCM. firstname.lastname@example.org