Abu Dhabi, UAEMonday 6 April 2020

Samsung’s Z Flip sells out in one day across the UAE

The company's second foldable phone was launched simultaneously in San Francisco and London on Tuesday

Rebecca Hirst, head of UK mobile product marketing for Samsung, while introducing pricing and availability of the new Z Flip smartphone during the Galaxy Unpacked event in San Francisco on February 11. EPA
Rebecca Hirst, head of UK mobile product marketing for Samsung, while introducing pricing and availability of the new Z Flip smartphone during the Galaxy Unpacked event in San Francisco on February 11. EPA

Samsung’s new foldable Galaxy Z Flip phone sold out across retail outlets in the UAE on its first day, the company said.

The phone was simultaneously launched in San Francisco and London on February 11. Samsung received advance orders for the next two days and subsequently sold the phone at shops on Friday.

New stock will be available as early as February 18 across all major retailers, Samsung brand stores and online, the company said.

Galaxy Z Flip comes with 256GB internal storage for Dh5,499 in Mirror Black or Mirror Purple.

Devised for ultimate portability, Samsung’s second foldable phone bends into the size of a wallet. It is a compact palm-sized device when folded, but its screen size nearly doubles to 17-centimetre display when opened.

“The Galaxy Z Flip is an important next step as we look to build the foldable category by bringing to consumers a new form factor, new display and most importantly, a new kind of mobile experience,” said TM Roh, president and head of mobile communications business at Samsung.

Samsung spent nearly eight years developing its first Galaxy Fold. The company had to delay its global release on April 26 last year, after initial reviewers reported display problems and screens cracking.

The Fold was subsequently launched in select markets in September after flaws were addressed and Samsung said it sold 500,000.

In February last year, China's biggest technology company Huawei also announced its first foldable phone – Mate X – at the Mobile World Congress.

Along with the Z Flip, Samsung released three 5G-enabled phones under the S20 series on Tuesday. Customers can pre-order but the launch date in the UAE has not been announced.

Updated: February 17, 2020 03:09 PM

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